On 100th day of Sivaji, the Boss still rules

New Delhi: The Boss continues to rule. The Rajnikanth starrer blockbuster Sivaji - The Boss which released in June this year, is set to complete its 100th day on Saturday in 111 theatres in India and abroad.

The Tamil superstar's fans are planning celebrations to mark the occasion for the 100th day of the film, which is the first in the history of regional cinema to go beyond the Tamil-speaking audience and make its presence felt pan-India and beyond.

The film was released in 235 theatres across Tamil Nadu and as many screens outside the state on June 15.

"Around 102 theatres in Tamil Nadu will celebrate the 100th day of
screening the movie on Saturday," news agency PTI quoted AVM Productions CEO S C Babu as saying.

"The film is still running in almost 10 to 20 per cent of the theatres it which it was released outside Tamil Nadu, especially in Kerala and Karnataka," Babu added.

A Mumbai theatre will mark the 100th day of the blockbuster on Saturday. As for outside India, the film will complete 100 days in six theatres in Malaysia, two in Sri Lanka and one in Singapore.

Rajnikanth, who has a huge following in Tamil Nadu and abroad, broke records for collections by a Tamil film not only in India but also abroad.

The film is still collecting 7,000 pounds a week in a theatre in Britain and there are a lot of inquiries for the rights to dub the film in Malay, Chinese and Japanese.

In June, Rajinikanth fans, angry at the cancellation of the screening of the film went on rampage at over 10 theatres in Malaysia.

Back at home, the film runs to a packed hall even after so many days since its release.

"Even now, with the film nearing its 100th day, almost 60 per cent of the 948 seats get filled during weekdays and 100 per cent during weekends,” vice-president of Chenna’s Sathyam Cinemas was quoted by PTI as saying.

"The distributor's share for Sivaji - The Boss in a single theatre in Chennai was Rs 1.55 crore, which is an all-time record for the state,” Munikanniah added.

But unlike fans, who have planned a grand celebration outside theatres in Bangalore and Malaysia, the film's producers have no plans for celebrations. They feel the film is running very strong even now and don't want to spoil it by celebrating the 100th day.

THE SIVAJI PHENOMENON Sivaji opened with a record 600-plus prints in Tamil alone. A 160 prints were distributed in the US, the UK, Malaysia, Singapore and Australia. Over 320 prints were released in Telugu for Andhra Pradesh.


IBNLive.com